The link building process in China region is somewhat different with the western world. Link exchange is uncommon in Hong Kong and Taiwan. It is far more popular in the Mainland. However, the link format is quite different. First, high quality links are usually obtained from personal/ business relationships. Second, reciprocal link format in the western world is usually composed of a Title with hyperlink and description of site but in Mainland, it is only composed of Title with hyperlink. Seems like a link farm? However, it is a common practice in China. Therefore, obtaining meaningful links in China region is no easy task.

Key Factor in Chinese Search Engine Marketing

Many people make a common mistake. Their websites do not have a Chinese version but they want to promote their website in the Mainland and in Taiwan. English may be their mother language but it is not a mother language for Chinese. To succeed, you must have a Chinese version. In addition, you need to notice that traditional Chinese is used in Hong Kong and Taiwan while simplified Chinese is used in Mainland. Sometimes, wordings used in Hong Kong, Taiwan and Mainland are also different from each other.

If you are serious in getting online sales from Chinese but are not familiar with their languages and cultures, you had better use an Internet marketing company located in the China Region to help you.